DNA's people
Our core team has substantial experience in economic, business and development consulting. Where DNA Economics does not have the requisite skills in-house, we bring in world experts through our network of associates, our close links with regional academic institutions and our strategic partners abroad.
Elias Masilela
- Non-Executive Chairperson
Elias Masilela
- Non-Executive Chairperson
- Elias Masilela is MD of Family Investment business, BuMa Investment Holdings. He is the chairman of DNA Economics and Capital Harvest as well as the National Task Force on Impact Investing in South Africa. He is the convenor of the family foundation, Number 43 Trelawney Park; kwaMagogo. He is also a member of the boards of the Multichoice Group, Multichoice SA, Alternative Prosperity Holdings, Future Planet Capital (United Kingdom), Strate, CA Sales and sits on the Global Steering Group (GSG) on Impact Investing. Previously, he was Commissioner of the 1st & 2nd National Planning Commission; CEO of the Public Investment Corporation; Head of Policy Analysis at Sanlam; Acting Deputy Director General (Economic Policy) in the National Treasury; and Director of Research, Central Bank of Swaziland. He was also a member of the Boards of the South African Reserve Bank, Government Employee Pension Fund, Airports Company SA as well as the UN Global Compact Board & Chairman of the (UNGC) SA Local Network. Elias holds a BA Degree Social Science with the University of Swaziland, MSc in Economic Policy and Analysis with Addis Ababa University as well as several professional certificates with Harvard University.
Christiaan van der Merwe
- Non-Executive Director
Christiaan van der Merwe
- Non-Executive Director
- Christiaan van der Merwe is a Co-founder and Director at Alternative Prosperity Holdings, overseeing group strategy and investments. He has over 20 years of experience in the socio-economic transformation field, supported by his qualifications as a Chartered Accountant (SA) and Chartered Financial Analyst (CFA). An auditor by training who specialized in company valuations at PwC, Christiaan has been a leading advisor on Black Economic Empowerment (B-BBEE) since co-founding the Alternative Prosperity Group, where he has also served as CEO since its inception. He holds a Bachelor’s and Honours degree in Accounting from Stellenbosch University and advanced certifications as a CA(SA) and CFA charterholder.
Zulaikha Brey
- Managing Director | Practice Head: Financial Empowerment and Monitoring
Zulaikha Brey
- Managing Director | Practice Head: Financial Empowerment and Monitoring
- Zulaikha Brey is the Managing Director of DNA Economics, effective 1 October 2026, and continues to lead the Financial Empowerment and Monitoring and Evaluation (FE-ME) Practice. She is a development economist with over 17 years of experience and has led more than 200 research, evaluation and impact assessment assignments for government, multilateral organisations, development finance institutions, donors, foundations, corporates and non-profit organisations across Southern Africa. As Managing Director, she provides strategic leadership to DNA Economics while continuing to provide technical and methodological oversight across the firm’s research, evaluation and advisory work. Zulaikha’s evaluation experience spans the full programme and evaluation cycle, including evaluability assessments, Theory of Change and programme design, evaluation frameworks, mixed-methods research, contribution analysis, impact evaluation and the development of MEL systems. She has led a wide range of formative, process, outcome, impact and summative evaluations across sectors including education and skills development, youth employment, enterprise development, financial services, health, gender and social inclusion, innovation, climate change, governance and socio-economic development. Within the financial sector, Zulaikha has extensive experience designing and evaluating programmes aimed at strengthening financial capability and improving consumer outcomes. She has led financial education and financial capability assignments for organisations including FNB, Capitec Bank, Old Mutual, Momentum Metropolitan Foundation, the ASISA Foundation, Sanlam Foundation, FirstRand Foundation and Liberty. Her broader financial sector research spans financial inclusion, consumer protection, financial literacy, retirement savings, payment systems, remittances and financial regulation, with clients including FinMark Trust, the South African Reserve Bank, National Treasury, the International Organization for Migration and the Graça Machel Trust. Zulaikha has also contributed to strengthening evaluation and impact measurement practice in South Africa. She previously served on the Board of the South African Monitoring and Evaluation Association (SAMEA), including as Deputy Treasurer and Deputy Operations Lead, and led its Monitoring and Evaluation in Impact Investing portfolio. She also served as Co-Lead of the Impact Measurement and Management Working Group for Impact Investing South Africa (IISA). Zulaikha began her career at the Development Bank of Southern Africa before joining African Bank as a strategy analyst and behavioural economist. She joined DNA Economics in 2012, working across its Trade and Regional Integration and Monitoring and Evaluation practices. In 2019, she joined Trialogue as Manager for Corporate Social Investment and Monitoring and Evaluation before returning to DNA Economics and subsequently becoming Managing Director. She holds a BCom Honours in Economics from Nelson Mandela University and a Master’s in Development Finance from Stellenbosch University.
Dr Matthew Stern
- Director | Practice Head: Trade, Regional Integration and Industrial Policy / Donor Programme Management
Dr Matthew Stern
- Director | Practice Head: Trade, Regional Integration and Industrial Policy / Donor Programme Management
- Matthew Stern is a Director of DNA Economics and heads up the company's Trade and Regional Integration Practice. He is also responsible for DNA's Donor Programme Management. Prior to founding DNA Economics, Matthew worked for the South African Department of Trade and Industry, the National Treasury of South Africa and the World Bank. His consulting and research interests are in trade and industrial policy and regional integration. Matthew has an MSc in Financial Economics from the University of London and a PhD in Development Studies from the University of Sussex.
Shirley Robinson
- Practice Head: Climate and Public Economics
Shirley Robinson
- Practice Head: Climate and Public Economics
- Shirley Robinson joins DNA Economics as Practice Head: Climate and Public Economics. As a senior public policy economist with over 29 years of experience, Shirley specialises in urban and public finance management, alternative and blended financing approaches. These have been directed towards a range of areas, including urban resilience, climate response strategies, public infrastructure planning, policy and regulatory reform, regional and local economic development, and broader inclusive economic development. Shirley's extensive career in the public and private sectors showcases her adeptness in leading and managing complex projects while maintaining a sharp focus on their successful execution. A creative thinker with a track record of conceptualising, initiating and leading new approaches and programmes, Shirley is skilled in public policy implementation, and is an experienced research and project manager. Her main interests focus on how policy analysis may be used to articulate development challenges and advocate for multi-sector partnerships. She also has a particular interest in the design and implementation of collaborative solutions that often involve innovative financing approaches, and which have positive social and economic development impact.
Dr Matthew Townshend
- Practice Head: Network Industries
Dr Matthew Townshend
- Practice Head: Network Industries
- Dr Matthew Townshend joins DNA Economics as the Practice Head of Network Industries. This practice area will focus on economic and regulatory research related to transport, energy and other network sectors. Matthew has 14 years’ experience as a development economist, with previous roles at the United Nations, Transnet, the University of South Africa, and the South African National Treasury. Matthew has consulted to a range of national and sub-national governments, development finance institutions, and non-governmental organisations in over 20 countries across Africa, Asia, and the Pacific. Matthew has a wide range of expertise in areas related to economic regulation, including leading on feasibility studies, regulatory reviews, regulatory submissions, as well as the development, evaluation, and reform of national policies and guideline frameworks. Matthew has a particular interest in applying his theoretical competencies to industry contexts to generate efficient solutions to pressing client challenges. To ensure projects are successfully undertaken and the findings subsequently implemented, Matthew has also specialised in complex stakeholder engagement and knowledge transfer.
Daleen Nieuwoudt
- Business Operations Manager
Daleen Nieuwoudt
- Business Operations Manager
- Daleen is the Business Operations Manager at DNA Economics, responsible for maintaining all human resource, financial and administrative processes; and ensuring that the company's business operations are efficient and effective in meeting customer requirements and DNA’s strategic goals. Daleen has worked in the consultancy industry for more than ten years in various roles, including that of Operations and Procurement Management, and also has experience in Government. Daleen holds a BComm (Hons) degree in Industrial and Organisational Psychology.
Tatenda Zingoni
- Principal
Tatenda Zingoni
- Principal
- Tatenda Zingoni has joined DNA Economics as a Principal in the Climate and Public Economics Practice focusing on Social Policy. He is a development economist with over 15 years of research and consulting experience working in the private, public and non-profit sectors across various industries in sub-Saharan Africa and Central America. Tatenda’s recent focus has mainly been on strengthening health systems and facilitating engagement on health financing reform processes. As a seasoned consultant, Tatenda is highly experienced in stakeholder engagement and management, research and project management, as well as facilitating and leading strategic planning initiatives. He is adept at navigating different contexts and levels i.e. from global platforms, C-suite executives to shopfloor and grassroot engagements. Tatenda’s main interest revolves around how to facilitate access, whether it be access to information, opportunities, finances or networks within the social sectors he conducts work in (health, education, WASH and social protection). Collaboration undergirds the work he does to ensure sustainability of any interventions, as this to him embodies the African adage that speaks to going far together, and not just going fast alone.
Lauralyn Kaziboni
- Deputy Team Leader - International Economic Partnership (IEP) Programme
Lauralyn Kaziboni
- Deputy Team Leader - International Economic Partnership (IEP) Programme
- Lauralyn Kaziboni is the Deputy Team Leader of the International Economic Partnership (IEP) Programme within the Donor Programme Management Practice Area at DNA Economics. In this role, she supports the coordination of research, policy engagement, and strategic partnerships to promote inclusive and sustainable industrial development in South Africa. She is a trained economist with a Master’s in Development Economics and +10 years of experience spanning academic research, economic consulting, and strategic advisory. Over the course of her career, Lauralyn has worked on close to 40 projects across the region and contributed to both national and international policy platforms. She has also authored several conference papers and co-authored two book chapters with Oxford University Press and HSRC Press. Lauralyn began her professional journey at the Centre for Competition, Regulation and Economic Development (CCRED) in 2013. She went on to spend five years at DNA Economics, contributing to and leading projects on industrial and trade policy, climate change, and monitoring and evaluation. She then went on to join Ernst & Young in June 2023 as a Senior Manager in the Strategy and Transactions Service Line. She has since returned to DNA Economics, bringing back a broadened skill set and a commitment to high-impact, policy-relevant work.
Ricardo Govender
- IT Systems Manager
Ricardo Govender
- IT Systems Manager
- Ricardo Govender is an experienced IT professional with more than 15 years of experience across IT operations, infrastructure, service management and technology leadership. Over the course of his career, he has led both national and global teams and has developed a strong passion for using technology to make work simpler, more secure and more effective. As IT Systems Manager at DNA Economics, Ricardo is focused on supporting and strengthening the DNA’s technology environment, while exploring new opportunities in automation, data, systems and innovation. He enjoys finding practical solutions to everyday challenges, improving processes and creating systems that are both smart and easy to use. Ricardo believes that technology should enable people rather than get in their way and identifying opportunities where technology can make a meaningful difference to how DNA works and grows.
Sophie Verryn
- Senior Consultant
Sophie Verryn
- Senior Consultant
- Sophie is a Senior Consultant in the Financial Empowerment and Monitoring and Evaluation (FEM-E) practice at DNA Economics. She is an economic development consultant with extensive experience in financial inclusion, payments, financial sector development and monitoring and evaluation (M&E) across sub-Saharan Africa. Sophie has worked on a broad range of development economics topics, including instant and cross-border payments, digital identity, remittances, women's financial inclusion, SME finance, consumer financial education, inclusive insurance and youth employment. She has regularly engaged with central banks, regulators, regional economic communities and industry players across the continent on regulatory and market matters, and facilitates multi-stakeholder workshops that translate research into practical recommendations. Sophie has a strong grounding in M&E methodology and has developed theories of change, indicator frameworks, M&E plans and data collection tools. She has led and contributed to mixed-methods implementation, outcome and impact evaluations using the OECD DAC criteria for both private and public sector clients. Sophie began her career as a Senior Research Analyst at Cenfri, where she worked on instant payment systems, digital identity and inclusive insurance, before joining DNA Economics in her current position. She holds a Master's degree in Applied Economics (cum laude) from the University of Cape Town and has an undergraduate background in law.
Grace Budiaki
- Senior Consultant
Grace Budiaki
- Senior Consultant
- Grace is a consultant in the Financial Empowerment and Monitoring and Evaluation (FEM-E) Practice at DNA Economics. Since joining DNA in 2022, she has actively worked on several government and private sector monitoring and evaluation projects in areas such as education, agriculture, tourism, technology and innovation, as well as financial literacy. Prior to joining DNA Economics, Grace served as a research assistant contracted by the World Bank at the Southern Africa Labour and Development Research Unit (SALDRU). In this role, she contributed to the development of the Youth Explorer website, a project aligned with the Presidential Youth Employment Intervention, mapping services available to youth across the country. Grace is particularly enthusiastic about supporting organisations in improving programme effectiveness and contributing to positive outcomes through development initiatives. Grace holds a Masters degree in Applied Economics from the University of Cape Town, where she also completed her undergraduate studies in Economics. She is also a member of the South African Monitoring and Evaluation Association (SAMEA). Prior to joining DNA Economics, Grace served as a research assistant contracted by the World Bank at the Southern Africa Labour and Development Research Unit (SALDRU). In this role, she contributed to the development of the Youth Explorer website, a project aligned with the Presidential Youth Employment Intervention, mapping services available to youth across the country. Grace is particularly enthusiastic about supporting organisations in improving programme effectiveness and contributing to positive outcomes through development initiatives. Grace holds a Masters degree in Applied Economics from the University of Cape Town, where she also completed her undergraduate studies in Economics. She is also a member of the South African Monitoring and Evaluation Association (SAMEA).